We treat your privacy seriously. In general, we use the personal information
that we collect from you to identify personal preferences and match your needs
with relevant products, and process any orders that you may make through our web
Arena Essex Raceway and its associates are registered under the Data
Protection Act (1998).
NOTICE: This policy only applies to web sites comprising part of the
Arena Essex Raceway group and not to the companies, individuals, organisations
or other websites to which there are links.
Your use of this web site signifies your consent to us collecting and using
personal information about you as specified below in accordance with this
Policy. Should we choose to change our Policy for any reason, the changes will
be posted here, so that you are always kept informed of how we collect and use
your personal information, and when we may disclose it.
How Do We Collect Information About You and How Is It Used?
You may provide personal information when communicating with us.
You may order a product or a service and give your name, e-mail address,
delivery address, credit or debit card number and expiry date so that the order
can be processed and your products (or services where appropriate) delivered to
you. Sometimes you may be asked for your telephone number.
Sometimes you may be asked for other personal data.
We may collect information about your tastes and preferences both when you
tell us what these are and by analysis of customer traffic.
It may be that some of the personal information you give us (for instance
about your lifestyle or health) is sensitive personal data within the meaning of
the Data Protection Act 1998. Any such information ("sensitive information")
will only be disclosed with your express or implied consent.
It may be that you provide to us details of credit or debit cards or bank
accounts in order to make payments to us. Any such information ("confidential
financial information") will be dealt with as described below.
We may use personal information collected about you to personalise your
visits to our web site and recommend goods or services to you. We also use the
information to help us develop the design and layout of our web site to ensure
that our sites are as useful and enjoyable as possible.
We may use personal information collected about you to let you know about
functionality changes to our web site or changes to our terms and conditions of
Sometimes (and only in accordance with any preferences selected by you) we or
our affiliated companies might use the personal information collected about you
to let you know about, new goods, services or offers that you might find
We may provide aggregate statistics about our sales, customers, traffic
patterns and other site information to third parties, but these statistics will
not include any information that could personally identify you.
Arena Essex Raceway group reserves the right to access and disclose
individually identifiable information to comply with applicable laws and lawful
government requests, to operate its systems properly or to protect itself or its